Starting a practice
The best practices for your Headway profile (plus some common mistakes)
Here are some do’s and don’ts for creating and optimizing your profile as a Headway provider.
January 23, 2026
3 min read
Becoming a Headway provider can help you connect with clients searching for a behavioral health provider, expanding access to care while helping you grow your business without administrative stress. Your Headway profile is typically a potential client’s first impression of you as a provider. With appropriate details about your clinical experience, expertise, and interests, clients can determine whether you may be a good match — and whether they want to reach out or schedule a session.
As you get started with Headway, take time to build a thoughtful, accurate profile that helps clients understand who you are as a provider and how you can support their mental health goals. Not sure where to start? Below, learn more about best practices for creating a Headway profile, plus common mistakes to avoid.
Do’s
Write a clear, approachable bio
Reaching out to a therapist can be intimidating. A professional-but-warm profile can help potential clients feel comfortable in their search — and to make a decision that’s right for them. Write a strong profile bio that clearly communicates your therapeutic approach using plain, easy-to-understand language. Consider including your treatment philosophy, what inspired you to work in the field, and what you enjoy about your work, without oversharing details about who you are in your personal life.
Include key clinical details
Important clinical details can help potential clients narrow down potential providers. Clearly highlight any clinical specialties that set you apart from other providers, along with your preferred treatment methods, populations served, licenses, and insurance plans you accept. These specifics can help clients quickly understand whether your experience aligns with their needs and feel more confident reaching out to schedule care.
Use a professional photo
As with your bio, keep your photo friendly and approachable. The photo should give prospective clients an idea of who you are, without pulling focus from the information that can help them determine if you’re the right fit. Include a clear, professional headshot with natural lighting, a simple background, and neutral clothing to help clients easily recognize you and feel at ease during the first session.
Review your profile regularly
Your therapist profile should be as dynamic as you and your career. Keep all details up to date as needed, including your availability, certifications, and your preferred therapeutic treatment approaches. Regularly reviewing your profile also gives you a chance to refine your profile based on the clients you’re seeing most regularly, aligning your bio with the type of care you want to provide.
Be welcoming and inclusive
Using neutral, patient-focused language can help potential clients feel seen, respected, and safe reaching out for care, especially if they feel vulnerable or uncertain about reaching out for support from a therapist.
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Don’ts
Avoid overly clinical or jargon-heavy language
Your clinical training is an important aspect of your expertise, but keep in mind potential clients may not understand complex language or jargon. Use clear, plain language whenever possible, and avoid making assumptions about a client’s background, familiarity with mental health terms, or level of clinical knowledge. The same goes for using casual or non-clinical phrasing: Avoid slang, profanity, and personal oversharing to maintain professionalism and emotional safety, even before you start seeing a client for therapy.
Avoid political or polarizing statements
Like you would in the therapeutic setting, keep your therapist bio focused on your clinical expertise, not personal opinions. This helps maintain a professional, neutral space where a wide range of clients feel comfortable reaching out for care.
Don’t skip important fields
While it’s important to communicate clearly — which includes avoiding jargon and overly complicated language — it’s also important to be as detailed as possible in your therapy bio. Missing specialties, licenses, or insurance info can affect your trustworthiness and make it harder for potential clients to find you on Headway.
Avoid low-quality or inappropriate photos
The best therapist headshots communicate credibility and approachability, while unprofessional photos can undermine trust or create confusion. Don’t include selfies, group shots, or potentially distracting backgrounds in your photo.
Don’t make unsupported claims
Avoid making guarantees that treatment will work, claiming expertise that isn't grounded in experience or training, or implying that sharing a disability, mental health history, or minority status alone qualifies you to treat patients who share those traits.
Expand your practice with Headway
Ready to start reaching more clients and expanding your practice? Learn how Headway can support your business, growing your clinical impact while minimizing administrative stressors like credentialing, documentation, and billing insurance.
This content is for general informational and educational purposes only and does not constitute clinical, legal, financial, or professional advice. All decisions should be made at the discretion of the individual or organization, in consultation with qualified clinical, legal, or other appropriate professionals.
© 2025 Therapymatch, Inc. dba Headway. All rights reserved. No part of this publication may be reproduced without permission.
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