Running a practice

Therapy blog topics and ideas to help you market your practice

Get inspired by these blog ideas that attract clients, boost awareness, and reflect your unique clinical voice.

August 15, 2025

10 min read

You probably already have provider directory listings and a website to market your practice. But do you have a blog?

If not, you should consider starting one. (Maybe we’re a little biased — you’re reading our blog, after all!) Blogging is a great way to market your practice while simultaneously helping readers, building your authority, and establishing yourself as a leader in your field. Here’s how to get started.

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Why blogging matters for therapists

Blogging is a great way to share your expertise with the world and equip people with useful mental health knowledge and skills — even if they can’t afford or make time for therapy. But it’s also a useful marketing tool.

When people search for a new therapist, there are lots of factors that influence their eventual choice. The provider’s location, rates, and insurance policies matter, of course. But most clients are also looking for a therapist with a great mix of personality, authority, and expertise.

You can showcase all of those qualities if you keep a blog. Writing about topics relevant to your practice builds your authority and enhances client trust, while writing in your unique voice helps people get to know you.

Plus, blogging about topics that people commonly search online helps boost your practice’s visibility through SEO. When more potential clients find you and get a feel for your style through your blog, you’ll likely see bookings increase as a result.

How to choose the right blog topics for your therapy practice

First and foremost, you should write about topics that you care about and that align with your expertise. Ideally, keeping a blog should feel like an organic way to share your thoughts, experiences, and insights, rather than a homework assignment.

But it’s important to be strategic about the topics you select. If you are trying to build out a particular treatment specialty or see a certain type of client, for example, tailor your topics to fit that niche. Or, if you have a qualification or experience that sets you apart from the competition, you should showcase it on your blog.

You should also aim to write about topics that are likely to reach lots of readers and, thus, lots of potential clients. Blogging is a form of marketing, after all. You can find good blog ideas almost anywhere, but here are a few potential jumping-off points:

Think about the questions clients frequently ask during consultations, or that people outside the mental health field ask about your work.
See how search engines autocomplete prompts like, “How to cope with…” (The topics that pop up are those that many people search‌ for).
Monitor major topics of conversation on social media platforms like Reddit and TikTok.
Check mental health keywords that pop up on Google Trends.

Reliable evergreen therapy blog topics

“Evergreen” topics are those that are always relevant and won’t become outdated after a particular season, news event, or time period passes. Blogging about evergreen topics is a smart move because these posts reliably generate traffic and draw in users, even long after you first wrote them.

To come up with evergreen ideas, think about the mental health questions and treatment concerns that come up again and again in your practice or personal life. You could also think about the things you wish people knew about therapy, or questions you had before you became a therapist.

Here are a few evergreen therapy blog examples to get you started:

“What Is Cognitive Behavioral Therapy (CBT)?”
“5 Signs You Might Benefit from Therapy”
“How to Set Healthy Boundaries with Loved Ones”
“Understanding Anxiety and How to Cope”
“Tips for Practicing Self-Compassion”

Timely blog topics based on seasons and events

Targeted, timely content is a great complement to evergreen blog posts. By writing about topics that people are thinking about (and searching for information about) right now, you can establish your place in the zeitgeist and boost your relevance and authority. Plus, if people are currently experiencing the issue you wrote about, they may be extra motivated to work with you.

Think about topics that are particularly relevant at specific times of year, or that relate to major cultural events or topics in the news. Examples include:

“Coping with Holiday Stress and Family Triggers”
“New Year, New Mindset: Mental Health Goals for the Year Ahead”
“Managing Back-to-School Anxiety for Kids and Parents”
“How to Protect Your Mental Health During the Election Cycle”
“Navigating Grief During the Holidays”
“How to Recover from the Trauma of a Natural Disaster”

Niche blog topics based on your specialization

If you have a treatment specialty, highlight that expertise on your blog. Doing so builds your authority as a subject matter expert and attracts clients who fit your therapeutic niche.

Couples therapy

Romantic partners seeking couples therapy likely have different concerns than people seeking individual therapy. Address those issues with targeted blog posts, such as:

“How to Communicate Without Blame in Relationships”
“Signs Your Relationship Could Benefit from Couples Counseling”
“Can You Move On from Infidelity? How Couples Therapy May Help”

Trauma therapy

It can be frustratingly difficult for clients to find therapists with true expertise and training in trauma-informed care. If you have that expertise, set yourself apart by writing about it. Example topics include:

“What Is Trauma-Informed Therapy?”
“How to Tell If You’re Experiencing Post-Traumatic Stress Disorder”
“The Impact of Childhood Trauma on Adult Relationships”

LGBTQ+ affirming therapy

Particularly at this political moment, clients who identify as LGBTQ+ are likely searching for therapists with whom they feel safe. Show your empathy and experience with blog topics like:

“Affirming Your Identity: How Therapy Can Help”
“Coping with Family Rejection and Finding Support”
“How to Come Out Safely — and On Your Own Terms”

Teen therapy

Teens are not just smaller adults; they have different mental health and therapeutic needs. Show parents and caregivers, who are likely involved in selecting a therapist for their child, that you understand these needs with blog posts like:

“How to Talk to Teens About Mental Health”
“Social Media and Anxiety in Adolescents”
“What Your Teen Can Expect in Therapy”

Mental health awareness blog ideas

Mental health awareness campaigns provide another timely source of content. Timing your issue-specific blog posts to coincide with awareness days, weeks, or months helps capitalize on the interest and attention that’s already building — and, of course, contributes to the important cause of increasing public education about common mental health concerns.

There are countless awareness campaigns each year, but some big ones to remember include Mental Wellness Month (January), BIPOC Health Month (April), Women’s Mental Health Month (May), Pride Month (June), International Self-Care Day (July 24), National Suicide Prevention Month (September), and Depression Awareness Month (October).

You could create content that relates to these events, such as:

“What You Should Know During Depression Awareness Month”
“Mental Health Resources for Pride Month”
“How to Support a Loved One During Suicide Prevention Month”
“Why Mental Wellness Month Matters”

Client-focused educational content

Educational content is both useful to readers and helpful for marketing your practice to people all over the country, who are likely searching for answers to common questions about therapy.

Therapists know the ins and outs of the mental health field so well that they may forget many people are confused, anxious, and even scared about starting therapy. Blog posts that demystify common questions about the process provide valuable reader service and build your image as an empathetic provider that new clients can trust.

Examples of client-serving educational blog posts include:

“What to Expect During Your First Therapy Session”
“Is Therapy Right for Me?”
“How Teletherapy Works (And Why It’s Just as Effective as Classic Therapy)”
“What’s the Difference Between a Therapist, Psychologist, and Psychiatrist?”
“Why You Don’t Need to Have a ‘Big’ Problem to See a Therapist”
“How to Set Realistic Expectations for Therapy”

Personal and professional reflections (with boundaries)

Humans are naturally curious about psychology and mental health. You, as the expert, can capitalize on that curiosity by using your blog to reflect on and share the lessons you’ve learned in your work.

Of course, it’s important to maintain client confidentiality and ethical boundaries if you’re writing about your own practice. Make sure to remove or change all personally identifying details if you’re writing about specific cases. If a client story is particularly private or vulnerable, consider not writing about it at all. Or, you could create composite characters that fictionalize and combine multiple client experiences, providing a powerful example while protecting real people’s identities.

Examples of this type of content include:

“What I’ve Learned in 10 Years as a Therapist”
“The Book That Changed the Way I Practice Therapy”
“Why I Believe Therapy Should Be More Accessible”
“Reflections on Burnout and Boundaries as a Mental Health Provider”

How to stay inspired and avoid blog burnout

Blogging is most effective as a form of marketing when the content is genuinely helpful, interesting, and engaging. Readers can usually tell when you’re writing something just because you feel like you have to, or because you’re trying too hard to promote yourself. This can be a major turn-off, so try to strike a balance between quality and quantity. Posting consistently is key to building credibility and a loyal audience, but don’t force yourself to blog so often that quality suffers or you feel burned out.

To stay inspired, keep a running list of ideas that you can return to when you’re in the mood to write. It’s also helpful to determine how you write best. Some people like to write a little bit each day, while others need to wait for inspiration to strike. Many people also find that their writing flows more easily at particular times of day.

Once you determine what works for you, blogging may become an unexpectedly fun — and functional — part of your therapy practice.

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This content is for general informational and educational purposes only and does not constitute clinical, legal, financial, or professional advice. All decisions should be made at the discretion of the individual or organization, in consultation with qualified clinical, legal, or other appropriate professionals.

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